Perry Rat is a gambling industry editor, SEO strategist, and long-time reviewer for North American Internet Gambling (NAIG) with over a decade of experience studying how online casinos operate, from their marketing and bonus structures to their licensing and payout practices. His work bridges the technical side of search visibility with the editorial integrity required to keep readers properly informed.
Perry began his career writing compliance-focused content for European operators before shifting his focus to the North American market. Over the years, he has analyzed hundreds of casino sites, identifying what separates safe, transparent operators from those that fall short. His writing reflects firsthand testing, independent verification, and a focus on what real players experience.
Perry currently leads content strategy and editorial standards for multiple gambling comparison platforms, ensuring that every article published meets strict accuracy, transparency, and usability benchmarks.
Areas of Expertise
Online casino reviews and regulatory compliance
SEO for high-authority gambling and sports betting websites
Real money gaming trends in Canada
Player data protection and responsible gambling frameworks
Affiliate transparency and casino licensing research
Credentials
Education: B.A. in Communications & Digital Media
Experience: 10+ years in the online gambling industry
Publications: Featured contributor to major iGaming outlets in the UK, US, and Canada
Research Focus: Licensing oversight, payment system reliability, and consumer trust in digital gambling spaces
Editorial Philosophy
Perry’s approach centers on clarity and accountability. Every casino evaluation is written after real testing and data verification. His philosophy is simple – if it’s not transparent, it doesn’t belong in a player’s shortlist.
Q&A with Perry Rat
❔ Who operates NAIG?
NAIG is managed by a small editorial and research team based in North America, led by experienced gambling analysts and compliance writers. The project is privately owned and not affiliated with any casino or sportsbook operator.
❔ How does NAIG ensure unbiased reviews?
We fund all testing independently. Every casino reviewed is tested using real deposits, and results are logged before any affiliate partnership is considered. Reviews are written by in-house editors with no commercial input.
❔ Can casinos request to be reviewed or rated?
Yes, casinos may submit a request through our contact form, but inclusion is not guaranteed. Only fully licensed, transparent operators are considered, and all testing is performed without prior notice.
❔ Does NAIG accept sponsorships or paid placements?
No. NAIG does not sell ranking positions or feature content. We maintain clear separation between editorial research and any advertising partnerships.
❔ What makes NAIG different from other gambling portals?
We prioritize accuracy and independence over volume. Every review and guide is written by experts who understand licensing law, payout verification, and responsible gambling frameworks.
❔ What do you look for first when reviewing a new online casino?
I start with licensing and payout consistency. A casino’s bonus means nothing if players can’t withdraw their winnings. Transparency in payment and clear wagering terms come before anything else.
❔ How do you keep your reviews unbiased?
I separate affiliate partnerships from editorial work. Every site I review undergoes the same process: test deposit, real play, withdrawal verification, and terms audit. If something fails, I report it, partnership or not.
❔ What’s the biggest red flag you see in online casinos today?
Confusing bonus terms. Many players chase big offers only to find hidden wagering traps. I always advise readers to value clear terms and fast withdrawals over flashy bonuses.
❔ How has the Canadian online casino market evolved recently?
Ontario’s licensing model changed everything. It introduced stricter oversight, but it also raised the standard for player protection nationwide. Even casinos outside Ontario now strive to match that transparency to stay competitive.
❔ Why focus so much on responsible gambling?
Because trust defines the industry’s long-term health. If a platform can’t promote balance and self-control, it shouldn’t operate. Responsible gambling isn’t a checkbox, it’s a measure of whether an operator genuinely values its players.
